Palm Consulting ________________________________
Chris Palm - Communications Executive - Technology Industry
Chris has over 15 years experience developing strategic communications programs and issue campaigns for technology leaders such as VeriSign, Symantec, Microsoft, NetApp, and Sun Microsystems. He has a solid mix of agency and in-house experience, including management positions at leading public relations firms Weber Shandwick and Burson Marsteller, and director-level roles in corporate communications, strategic marketing, and public relations for emerging organizations such as Entrust, LignUp, and enCommerce.
Chris has a proven track record of developing corporate messaging platforms, competitive positioning, thought leadership campaigns, and crisis contingency plans in markets such as IT security, cloud services, enterprise software and hardware, and Internet services. He is well-versed in technology policy issues such as online security, consumer privacy, Internet governance, high-skilled immigration, and R&D initiatives. He has authored executive op-ed and byline articles appearing in outlets such as CIO Magazine, CNET, Investor's Business Daily, and The Boston Globe.
Chris holds a MBA from Thunderbird School of Global Management and a BA in English Language and Literature from University of Southern California.
Program Development and Management
Planning and management of brand-building corporate communications programs from strategy development, to tactical alignment, to execution and completion. This includes integrated marketing campaigns combining traditional public relations with social media, advertising, and events to drive sales leads as well as industry buzz.
Messaging and Content Creation
Development of messaging for brand platforms, transition events (acquisitions, divestitures, etc.), and competitive initiatives, as well as content creation for press announcements, executive speaking points, byline articles, customer success stories, blog posts, and key social media platforms.
Executive Counsel
Technology segment knowledge and interpersonal communications skills to prepare executives to tell consistent, focused company stories to a variety of audiences in a variety of contexts – from industry events, to opportunistic competitive events, to earnings, to crisis management events.
Relationship Building
Ability to establish relationships with organizational stakeholders to plan and execute cross-functional marketing and communications programs, as well as external relationships with partners and other industry stakeholders to achieve plan objectives.
Measurement and Reporting
Implementation of metrics and analysis processes to assess the effectiveness of communications campaigns, quantifying success and informing program enhancements.
Chris has over 15 years experience developing strategic communications programs and issue campaigns for technology leaders such as VeriSign, Symantec, Microsoft, NetApp, and Sun Microsystems. He has a solid mix of agency and in-house experience, including management positions at leading public relations firms Weber Shandwick and Burson Marsteller, and director-level roles in corporate communications, strategic marketing, and public relations for emerging organizations such as Entrust, LignUp, and enCommerce.
Chris has a proven track record of developing corporate messaging platforms, competitive positioning, thought leadership campaigns, and crisis contingency plans in markets such as IT security, cloud services, enterprise software and hardware, and Internet services. He is well-versed in technology policy issues such as online security, consumer privacy, Internet governance, high-skilled immigration, and R&D initiatives. He has authored executive op-ed and byline articles appearing in outlets such as CIO Magazine, CNET, Investor's Business Daily, and The Boston Globe.
Chris holds a MBA from Thunderbird School of Global Management and a BA in English Language and Literature from University of Southern California.
Program Development and Management
Planning and management of brand-building corporate communications programs from strategy development, to tactical alignment, to execution and completion. This includes integrated marketing campaigns combining traditional public relations with social media, advertising, and events to drive sales leads as well as industry buzz.
Messaging and Content Creation
Development of messaging for brand platforms, transition events (acquisitions, divestitures, etc.), and competitive initiatives, as well as content creation for press announcements, executive speaking points, byline articles, customer success stories, blog posts, and key social media platforms.
Executive Counsel
Technology segment knowledge and interpersonal communications skills to prepare executives to tell consistent, focused company stories to a variety of audiences in a variety of contexts – from industry events, to opportunistic competitive events, to earnings, to crisis management events.
Relationship Building
Ability to establish relationships with organizational stakeholders to plan and execute cross-functional marketing and communications programs, as well as external relationships with partners and other industry stakeholders to achieve plan objectives.
Measurement and Reporting
Implementation of metrics and analysis processes to assess the effectiveness of communications campaigns, quantifying success and informing program enhancements.