Executive Storylines
Organizational leaders must own their corporate narratives along with their other corporate responsibilities. Because each leader is a unique role player, with a unique set of experiences, perspectives, and interests, every corporate communications program must seek to build out a bench of executive spokespeople with unique storyline platforms. These platforms validate their organizational role and amplify the overall corporate brand’s values, prestige, technical competence, and track record of success.
I can work with your executives and their teams to develop executive communications programs that secure an ongoing drumbeat of differentiating byline articles, blogs, videos, speaking opportunities, social media content, and press coverage.
These efforts include rapid response programs to regularly insert executive commentary and branded data into breaking news coverage, resulting in regular appearances of executives and technical experts in key outlets.
Results
To learn more about how I might be able to support your communications efforts, please send me a note.
I can work with your executives and their teams to develop executive communications programs that secure an ongoing drumbeat of differentiating byline articles, blogs, videos, speaking opportunities, social media content, and press coverage.
These efforts include rapid response programs to regularly insert executive commentary and branded data into breaking news coverage, resulting in regular appearances of executives and technical experts in key outlets.
Results
- The massive SolarWinds cyber hack (CNBC)
- ‘Ransomware’ attackers setting sights on these (CNBC)
- How China Used a Tiny Chip to Infiltrate Amazon and Apple (Bloomberg Technology)
- Inside the Rise of Cryptocurrency Hijacking (Bloomberg Technology)
- All workers are an extension of IT,' cyber threats soar 630% while working from home (YahooFinance)
- The Threats of Working from Home (TD Ameritrade)
- Why your entire workforce should be smart on cybersecurity (CyberScoop)
- Human-machine teams will stop cybercrime better (VentureBeat)
- How AI is changing both cybersecurity and cyberattacks (VentureBeat)
- Hacking America: The New Cyber Threat (CNBC)
- Target attack was defendable (CNBC)
- Top security threats for 2014 (CNBC)
- Biggest Online Threats of 2013 (CNBC)
To learn more about how I might be able to support your communications efforts, please send me a note.