Thought Leadership
Strong executive teams can stand-up successful organizations, deliver innovative technologies, and develop profitable business ecosystems with partners and customers. But asserting true marketing leadership often requires organizations to elevate their brand awareness with key decision makers and business audiences.
I can work with your internal teams and third-party partners to develop corporate-level thought leadership campaigns that define the big threats or challenges you seek to address, demystify the issues and technologies required to address them, and differentiate your unique executive vision and strategies for successfully implementing these solutions.
My thought leadership campaigns have included themes such as the evolving cyber threat landscape, the economic impact of cyber-attacks, the strategic implications of nation-state cyber espionage, and cyber and disinformation threats to U.S. election infrastructure.
The campaigns' content bolstered company storylines with internal threat or risk research, public and private sector customer research, and influencer perspectives from DC organizations such as the Cyber Threat Alliance, the Center for Strategic and International Studies (CSIS) and Aspen Strategy Group.
Results
Economic Impact of Cybercrime
2020 U.S. Battleground State-County Website Security
Building a Culture of Cybersecurity
To learn more about how I might be able to support your communications efforts, please send me a note.
I can work with your internal teams and third-party partners to develop corporate-level thought leadership campaigns that define the big threats or challenges you seek to address, demystify the issues and technologies required to address them, and differentiate your unique executive vision and strategies for successfully implementing these solutions.
My thought leadership campaigns have included themes such as the evolving cyber threat landscape, the economic impact of cyber-attacks, the strategic implications of nation-state cyber espionage, and cyber and disinformation threats to U.S. election infrastructure.
The campaigns' content bolstered company storylines with internal threat or risk research, public and private sector customer research, and influencer perspectives from DC organizations such as the Cyber Threat Alliance, the Center for Strategic and International Studies (CSIS) and Aspen Strategy Group.
Results
Economic Impact of Cybercrime
- The Cybersecurity 202: Global losses from cybercrime skyrocketed to nearly $1 trillion in 2020, new report finds (Washington Post)
- Cybercrime Costs Global Economy Over $1T (Bloomberg Technology)
- The Hidden Costs of Cybercrime (CSIS)
- Why Cyber Espionage isn’t Just the Military’s Problem (McAfee Blog)
- Cybercrime cost $600B in 2017, report finds (FCW)
2020 U.S. Battleground State-County Website Security
- The Cybersecurity 202: Swing state election websites aren’t secure against Russian hacking (Washington Post)
- Pandemic stalling election security fixes (NBC broadcast)
- Why Elections Officials Aren't Taking A Simple Security Step (NPR)
- Most counties’ election sites still lack .gov and HTTPS (StateScoop)
- Majority of election sites in battleground states lack validation (Roll Call)
Building a Culture of Cybersecurity
- “Don’t Get PWNED — Building a Culture of Cybersecurity.” (Aspen Institute)
- America’s ‘culture of security’ imperative is here (The Hill)
To learn more about how I might be able to support your communications efforts, please send me a note.